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Archive for August, 2012

Just a Bunch of Monkeys at a Luau

August 20, 2012

  It’s us again…your friendly Global-Z Co-Morale Officers, and I am sure everyone is on the edge of their seats just waiting to hear about our shenanigans over the past few months.  Well your wait is finally over!  Here is your Ambassadors of Fun update. As you will recall from the last newsletter Global-Z recently hired a new marketing assistant, Paul Harris.  We were very excited to be able to help welcome Paul aboard and felt that it was our official duty to ensure his first day on the job was a true representation of what working at Global-Z could…read more »

DGIQ Slideshow: Pictures from Sunny San Diego

August 4, 2012

Recently, the Global-Z sales and marketing team packed up their suitcases and headed west to San Diego, CA for a data quality conference. The Data Governance and Information Quality Conference (DGIQ) is the world’s largest event dedicated to data governance and information quality. This year’s conference took place at the beautiful Catamaran Resort and Spa located right on the shoreline of Mission Bay. Enjoy.

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The Common Mistakes of a Rookie Video Marketer

August 4, 2012

By Paul Harris, Marketing Manager Internet videos are everywhere.  You can’t visit many sites that don’t include at least one video link. Online videos are easy and cheap to make. Video content adds a splash of flavor in any webpage. If you’re a marketer that’s not using (or at least considering using) video content in your strategy you might as well go back to the Stone Age with Fred Flintstone. In my past marketing jobs, I’ve worked as a video editor. During my time as an editor, I’ve watched cringingly as I see many marketers make common mistakes in their…read more »

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Houses, Cars, Diamonds, Data: Cover Your Assets

August 4, 2012

~ book review by Marty Shaw, Global-Z Director of Sales & Marketing Merriam-Webster defines “asset” simply as “an item of value owned”. We have no debate applying this definition to one’s house, their vehicle, fine jewelry and the like. Even in business we account for and protect our capital equipment as business assets. Data on the other hand, this is only beginning to gain ground in businesses and other organization as a valuable asset; one which should be treated with care to help realize the full value of this key business resource. “The Data Asset: How Smart Companies Govern Their…read more »

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