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Archive for February, 2013

WHICH DO YOU WANT: A SALE, OR A CUSTOMER? MARKETING WITHOUT TRUST IS MISSING THE POINT.

February 28, 2013

~ by Dimitri Garder, Global-Z Captain I recently found myself in need of a UML modeling tool; if you don’t know what that is you should be grateful since you probably get invited to better parties than I do.  A web search brought me to a particular project’s website which looked like a good fit.  The site’s page contained a detailed description of the project along with a prominently placed “Download” button, which I obligingly clicked, only to receive a message from my Mac that the associated download wasn’t compatible with my system.  That’s strange, I’m sure the project requirements listed the Mac-OS…read more »

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My 2013 Predictions for Marketers

February 28, 2013

~ by Merry Law, President of WorldVu LLC No crystal ball or tea leaves here, just a lot of reading and my continuing interest in what has happened in the past years – and what that might mean for the future.  With no further introduction, here are my picks for what 2013 will bring for marketers. 1.    International marketing will increase.  More companies will realize their Internet marketing has reached a global scale and global marketing is profitable. The last quarter of 2012 brought a slight increase in inquires for my informal survey of companies providing services to international marketers. 2.    Big data will remain a…read more »

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Cookies, Cakes and More Fun

February 28, 2013

~ by Jennifer Martell and Katie Favreau, Global-Z Co-Morale Officers For our next installment we would like to start by answering a few questions we’re sure you have all been wondering. Do you have to be an official Co-Morale Officer to plan fun events?  The answer is no, not at all! And the perfect example of this is the three wonderful ladies we have in our Customer Service Department.  For several years they have been organizing the GZ Cookie Swap.  And let me tell you there is nothing like cookies to raise morale!  So the Morale Officers would like to take this opportunity to…read more »