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Archive for April, 2013

Playing with Matches

April 30, 2013

~ by Marty Shaw, Global-Z Director of Sales & Marketing Our parents told each of us growing up to “never play with matches”, right? Sorry to inform the parents of Global-Z’s R&D team… they didn’t listen to you! Each week the GZ team has ongoing training sessions which are often lead by our R&D team. Recently we have been focusing the training on our data matching services. As we go through the training it becomes evident very quickly how much the GZ R&D team likes playing with matches! “Here’s what happens when you include the phone number along with the address…read more »

Welcome to Global-Z’s New Website!

April 9, 2013

            In early November 2012, Global-Z teamed up with Union Street Media (a Vermont-based website development company) to recreate our website. The Sales & Marketing team at Global-Z worked closely with the Union Street Media staff to redesign, rebuild and recreate our website from scratch to be in line with our clients’ and prospective clients’ evolving direct marketing and data quality needs. In addition to incorporating and updating content from our previous website, we have added many new areas to our site including: Data Quality Solutions; Country-specific Capabilities Information; What’s New at Global-Z Blog; Resource Center; Team…read more »

Interview with Simon Daniels: “The Marketing Insight Guy”

April 9, 2013

  Recently, Global-Z had the unique opportunity to speak with Simon Daniels, Director, Marketing Operations Consulting at Percassity Marketing Data Solutions. Simon is a career-long specialist in marketing data strategy and marketing operations with experience spanning a range of sectors across Europe, North America and the Asia Pacific regions. We hope you enjoy our interview with Simon.   Global-Z- Can “Big Data” ever be too big to handle? Simon- In my more cynical moments, I sometimes describe big data as that amount of information that is just too much to handle conveniently, meaning almost anything is “big” if you want it to be! In reality…read more »

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GZ News Subscriber Poll

April 9, 2013

We want to hear what you think! Please take a moment to tell us what the most important driver for contact data quality is for your organization. Our polls allow us to collect aggregated/anonymous results that we will share with our subscribers in follow-up GZ News issues. Also, remember to follow us on all our GZ social media accounts (linked at the bottom of this page) to keep updated on the latest GZ news and industry related topics.   Take Our Poll Here

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Tempus Fugit

April 8, 2013

~ by Jennifer Martell and Katie Favreau, Global-Z Co-Morale Officers Tempus Fugit.  For those of you who don’t speak Latin, this phrase is commonly translated as “Time Flies.”  Nothing could be truer than that here at Global-Z.  The Co-Morale Officers wish to say “Happy Easter” to all our loyal fans.  First of all, we can’t believe it’s already time for another update, but here we are.  Secondly, I thought it appropriate to mention that my Co-Morale Officer, Katie recently celebrated her 5th anniversary here at Global-Z.  She is growing up so fast, and life at Global-Z wouldn’t be the same without her. …read more »

TFM&A 2013 Recap

April 8, 2013

  Global-Z International’s Sales & Marketing team recently attended this year’s Technology for Marketing and Advertising (TFM&A) show.  The TFM&A took place on February 26-27 at Earls Court in London, England. This year we exhibited in the International Direct Marketing Expo (IDMX) area of the exhibit hall, which brought together leading suppliers, insight and expertise into the latest direct marketing solutions from across the globe. Our booth featured a brand new banner backdrop as well as a new visual presentation that displayed our latest solutions for the data quality and direct marketing industries. The TFM&A is the UK’s biggest meeting of…read more »