Global-Z

International Contact Data Hygiene Services

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B-to-B Marketing

In the following case study, see how Global-Z helped a Consumer marketer and a B-to-B marketer by cleaning and deduping their lists…

Industry: Retail/Apparel Catalogs

Solution: Merge/Purge

Problem

An office supply catalog mailer was sending catalogs to multiple staff at most of the companies on their lists. They determined that if they could send fewer catalogs to each company, they could reduce costs without adversely affecting sales.

Solution

We identified duplicates at the individual and company levels, limiting the number of catalogs being mailed to each company, while customizing selections by list and geographical area.

Result

By targeting key individuals in each company, the mailer reduced prospecting catalog quantities by 50%, mailing fewer pieces while maintaining sales.