Global-Z

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Geocoding

In the following case study, see how Global-Z helped Orvis, a retail and mail-order business specializing in high-end fly fishing, men’s and women’s apparel, pet, and sporting traditions; improve their ability to target the right customers by using our Geocoding solution

Industry: Retail/Apparel Catalogs

Country Capability: Canada, Europe

Solution: Geocoding

Problem

Orvis wanted to have the ability to target specific customers based on their geographic radius to Orvis’s retail stores. However, Orvis didn’t have any latitude and longitude (LAT/LON) data in the customer database.

Solution

Orvis uses Global-Z’s Geocoding solution to analyze the physical addresses in their database and append LAT/LON identifiers, allowing Orvis to pinpoint the precise location of their customers.

Result

Orvis now has access to the most updated geographical information on their customers. By using Geocoding, Orvis has an efficient, cost-effective, reliable and repeatable solution that allows them to get the best ROI for every marketing campaign.