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Archive for the ‘Data Quality’ Category

Global Mailer Predictions for 2017: Costs, Trade Deals & Drones

December 12, 2016

~by Merry Law, President of WorldVu LLC Another year has passed and it’s time to dust off my crystal ball to make my global mailer predictions for 2017. It’s been quite a year for direct marketers and the marketing landscape is changing rapidly in the age of big data.  You can view my previous predictions for 2016 here, if you’d like to see how those turned out.  Now, lets get down to business for the new year! Here’s what I see coming in 2017 Postal reform legislation will be delayed again in the U.S.  It won’t pass Congress before the new Congress…read more »

Bad Data Habits That Cause You Problems

May 24, 2016

~by Katie Favreau, Jennifer Martell & Paul Harris Here at Global-Z, international data is… well… let’s just call it our “thing.” We know good data when we see it, and we also know when it’s not so good. That’s why we decided to give you some insight to some of our top “Bad Data Habits” that we see frequently in global databases. Here are some of the our top bad habits. Trying to store international addresses in a database meant for USA. This habit is common on data capture forms that were designed without consideration for global address systems. All…read more »

EU Court Rules EU-US Safe Harbor Agreement on the Transfer of Personal Data is Invalid

November 2, 2015

~by Paul Harris, Sales & Marketing Global-Z International would like to make you aware of a significant change in rules governing personal data transfer between the United States and the European Union (EU). EU law requires that companies exporting citizens’ personal data do so only to countries providing a similar level of legal protection for that data. In the case of the U.S., the exchange of personal data has been covered by the Safe Harbor Privacy Principles, which the European Commission ruled in July 2000 provide adequate protection. The new ruling, handed down on October 6th, 2015, has made the…read more »

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Global-Z Collaborates with Canada Post to Revise Canadian NCOA Policy

April 14, 2015

~by Paul Harris, Sales & Marketing It’s no surprise that data privacy has become a big concern for many global companies. That’s why Global-Z goes above and beyond to assure your data remains secure and private, while allowing our services to add significant value to your global data. Canada Post, our partner for providing Canadian National Change of Address (NCOA) services, recently announced some changes to their rules for NCOA processing. These policy changes would have had restricted us from returning some of the valuable fields we normally give to our customers after NCOA processing, specifically the Change of Address…read more »

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2015 Predictions for Global Marketers

December 30, 2014

~ by Merry Law, President of WorldVu LLC All predictions are based on the experiences and the personal and professional environment of the person predicting. For me, this includes international work with addresses and personal data and with postal operators internationally. Any predictions are no more than guesswork on the most probable trends for the next year. Here are mine for 2015. 1. The economic recovery will continue in the U.S. but remain uneven in the rest of the world. In the U.S., the recovery will be uneven between regions and industries. Government revenues will lag and, hence, infrastructure improvements will…read more »

Interview with Merry Law: Why Correct Addresses are Important

June 3, 2014

~by Paul Harris, Sales and Marketing Assistant Global-Z recently had the opportunity to catch-up with our longtime friend Merry Law. Merry is the President of WorldVu LLC, the editor of the Guide to Worldwide Postal-Code and Address Formats and author of Best Practices for International Mailings. Here are some highlights from our conversation. Global-Z: Why is it so important to for marketers to have good address quality anyway?  Merry: Correct addresses are important in two ways: delivery (of course) and perception. For delivery, a completely incorrect address or one that can’t be understood is not deliverable.   This can mean an invoice, a marketing…read more »

TFM&A 2014: Learn About Real Time With Real People!

January 13, 2014

It’s that time again! We are getting ready for the 2014 annual Technology for Marketing & Advertising (TFM&A) conference in London. This year’s show will take place at Earls Court and the event will be co-locating with multiple different conferences. This year the Global-Z team can be found in the Global Marketing Alliance (GMA) lounge. The lounge is located on the right side of the exhibit hall near the Direct Marketing Theater and Data & Marketing Theater (view floor plan here). As always, we are looking forward to seeing you at the 2014 conference! Please Contact Us to schedule  a meeting…read more »

GZ News Subscriber Poll: Demand Attribution

October 1, 2013

We want to hear what you think! Please take a moment to tell us how important it is to measure and define  “demand attribution” for your business or organization in the coming year. Our polls allow us to collect aggregated/anonymous results that we will share with our subscribers in follow-up GZ News issues. Also, remember to follow us on all our Global-Z social media accounts (linked at the bottom of this page) to keep updated on the latest GZ News and industry related topics. Take Our Poll Here  

Interview with Gary Palmer: “The Chief Alchemist”

July 22, 2013

              ~By Paul Harris, Sales & Marketing Assistant Recently, Global-Z had the unique opportunity to speak with Gary Palmer, Director of Information Alchemy ltd, an independent marketing information consultancy and services provider which helps organizations take control of their data resource and extract from it maximum value through data-driven marketing and customer insight. Gary works in the United Kingdom, and he has twenty years of experience in getting real business value from data resources. He spoke with us about the impact of bad data quality, information management and the future of data-driven business decision making. We hope…read more »