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Archive for the ‘Industry News’ Category

NEMOA 2016: Learning, Sharing & Connecting O’ Plenty!

March 22, 2016

~ by Marty Shaw, Major Account Executive – Global Solutions I’ve been to a lot of conferences over the years. With what appears to be a never ending, and niche-centric list of conferences to choose from, I believe the National Etailing & Mailing Organization of America (NEMOA) has a very good formula. The March 9-11 conference in Boston was well worth the investment in time and resources. With a mission of “Networking and Education for Direct Marketers”, which they achieve through two educational conferences each year (Spring in Boston and now Fall in Greater Chicago), I never fail to come…read more »

The Top 3 Reasons Why Global Data Quality is a PAIN IN THE ASS!

February 10, 2016

~by Paul Harris, Sales & Marketing In the data driven world of global business, it’s never been more important for business to have a single-accurate-view of their customers. In order to sell effectively, your global data quality should be precise. Good data will provide an understanding of your customer’s needs, concerns and challenges.  We call this single accurate view of your customer the “golden master record.” The path to achieving a golden master record database is often not an easy one to pursue. Over and over again, we work with clients that have many challenges with their global database. Many…read more »

Safe-Harbor is now “Privacy Shield”

February 10, 2016

The US Department of Commerce and European Commission issued press releases this week (Tuesday, Feb 2, 2016) that outline some key changes to the EU-US Safe Harbor; now dubbed the “Privacy Shield.”   This agreement replaces Safe Harbor which was declared invalid October 6, 2015. Privacy Shield Summary While the new accord still needs to be reviewed by the Article 29 Working Party and the College of Commissioners, but assuming it remains substantially the same, we can expect the following: More stringent obligations on companies handling Europeans’ personal data and more robust enforcement.  EU individuals will have access to multiple avenues to…read more »

Direct Mail Predictions for 2016: Letter Volumes, Cost & Security

December 15, 2015

~by Merry Law, President of WorldVu LLC What’s coming for direct mailers in 2016? Without more ado, here’s what I think the future will hold in the upcoming year. Some predictions will be good for mailers and some will not. In either case, it pays to be prepared. Costs for mailing and shipping will continue to rise, with increases in the cost of international shipping and mailing remaining substantial greater than domestic increases. Letter volumes will stop their steep decline and stay at a relatively steady but lower “new normal” volume. This will help the postal operators but will not solve all their…read more »

UPU Addressing Conference Tackles Tough Global Issues

November 18, 2015

~by Paul Harris, Sales and Marketing Global-Z International’s CEO Dimitri Garder, was recently invited to attend and speak at a new Global Addressing Conference hosted by the Universal Postal Union (UPU) in Berne, Switzerland. The two-day event took place on October 26th & 27th during the UPU Council of Administration session. The Global Addressing Conference was the first of its kind. The event drew a crowd of more than 160 global addressing industry leaders. Postal operators and regulators, data processing companies, data consultants and private industry project leaders were all in attendance. The primary focus of the conference was to…read more »

My Case for Exhibiting at Trade Shows

October 20, 2015

~ by Marty Shaw, Major Account Executive- Global Solutions The Global-Z team has recently come home from the DMA Boston Conference and Exhibition. While that show is a shadow of its former self as it relates to the number of exhibiting organizations and attendees, I feel that trade shows remain important. Make no mistake, they are relatively costly and organizations must allocate their marketing budget carefully, as much today as ever. As I look back on activity from past conferences it was the DMA San Francisco show in 2010 that cost justifies every DMA show at which we have exhibited…read more »

Global-Z Unveils New Canada NCOA Program to Meet Changing Regulatory Requirements

September 15, 2015

BENNINGTON, VT., September 10, 2015 — Global-Z International today announced a (GZ_Can2.0 NCOA) new service to help businesses comply with sweeping revisions to the National Change of Address (NCOA) program, slated to take effect Jan. 1, 2016. As a leading mail service provider for Canada Post, Global-Z works with clients engaged in large-scale data stores used for marketing and other direct mail activity. Global-Z cross-checks a client’s databases against the millions of entries in the NCOA database, modifying or purging incorrect addresses. Using these NCOA-updated lists, Global-Z clients see faster delivery times, better penetration and lower costs associated with undeliverable…read more »

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DMA 2015 Comes Back To New England!

August 13, 2015

This year’s annual “&Then” US Direct Marketing Association (DMA) conference & exhibition is being held at the Boston Convention & Exhibition Center in Boston, Massachusetts. The exhibit floor opens on October 4th-6th and we have been getting ready for another successful year at the DMA. As your plans come together, please make sure you schedule time to meet with us. GZ team members will be in our booth (#1410) throughout the exhibition and we would love for you to stop by to learn about new services we are offering to benefit your organization. We look forward to seeing you in…read more »

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Global-Z Appoints Ted Haas as Chief Marketing Officer

April 14, 2015

Global-Z is happy to announce the addition of Ted Haas to our team! Ted has accepted the role as our Chief Marketing Officer (CMO). Ted is an experienced executive and entrepreneur, most recently serving as the Principal Insight and Innovation Officer for HMR Consulting Practice. His management experience leading marketing/sales and strategic planning for startups; midsize and Fortune 500 telecom and information services companies fits well with Global-Z’s mission for continued growth and success. Ted enjoys spending his free time traveling with family, and playing golf. Ted achieved his MBA, with concentrations in Marketing and Finance, from the University of…read more »

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What Bennington Means to Us

April 13, 2015

Bennington, VT is where the Garder family started Global-Z 25 years ago and it’s where they plan to keep it. Why? Because Bennington offers us a great place to work, raise our families, and live a fulfilling life. We hope you enjoy this video about Bennington.

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