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Archive for January, 2009

Marketers & Advertisers Go Tech in London

January 11, 2009

The Technology for Marketing & Advertising (TFM&A) conference and exhibition is the first marketing event in 2009. This is the premier exhibition and conference where marketing, media & advertising professionals come to learn about and source digital, data & CRM solutions. Please schedule time to meet with one of our data professionals at Global-Z’s stand C42 at Earls Court 2 in London, Feb. 24-25. We will be demonstrating our Real-Time Enhanced Global Address Cleansing services, so schedule time now to discuss your specific needs and business objectives while you’re at the show.

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Irene Garder’s Legacy Lives On

January 11, 2009

  Since the autumn issue of GZ News the Global-Z family gathered with tears, laughter and fond memories in celebration of the life of Irene V. Garder. Irene, deceased Oct. 18, 2008, had been an active supporter of Global-Z International during its early years. The following is her obituary. We wanted to share with you her full and courageous life story. _________________ Irina Vadimovna Garder, nee Bolychevtseva went to her Lord Oct. 18, at the Bennington Health and Rehabilitation Center, where she had resided for three years. She was surrounded by her loving family. Irina was born Feb. 19, 1916,…read more »

I Will Survive. I Will Diversify!

January 8, 2009

~By Grace Epperson Chances are good if you’re reading this article, you already understand the value of globalizing your marketing efforts. The benefits are simple but powerful. Whether it’s finding new customers for your products (those that are your homeruns or those that just need a new home) or experiencing higher response rates and less competition, going global is a sound way to diversify your customer base. Marketing to multiple geographic areas helps protect you.  A few months ago you may have wondered what you might need protection against. Today, it’s glaringly obvious – protect yourself from markets that may…read more »

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