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Archive for January, 2010

Your Marketing Mix: The Perfect Blend is at TFM&A’10

January 7, 2010

The continual opportunities and challenges to mix the four Ps of marketing are brought to a higher level when blending your product, price, place & promotion on an international scale. This year’s Technology for Marketing & Advertising show in London-billed as “the perfect blend for truly integrated marketing & advertising campaigns”-promises to deliver the perfect mix for your 2010 campaigns. We look forward to seeing you there!

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International Geocoding Append Service Launched

January 6, 2010

With ever-growing stores of international client and prospect data there are creative business needs to augment and analyze that data that we hear about continually from you, our forward-thinking clients. One such demand has been increasingly to determine a geographic coordinate from another geographic identifier such as a physical address. Global-Z’s R&D team has heard and responded to your request for: Customer and prospect location identification; Customer database geographical analysis; Targeted geographical marketing, e.g. seasonality targeting or radius targeting relative to one or more retail locations; Asset location tracking and identification; Reduction of transportation and logistics costs through distribution analysis;…read more »

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