Entries by paulharris

Holistic Address Data Quality, Not “Data Tons”

~ by Christoph Scholze, International Sales Manager, at Deutsche Post Adress GmbH & Co. KG. Importance of Data Quality In many companies, data quality management is considered as a possibly necessary but rather annoying and expensive entity. Although many believe this to be true address data quality does not end in itself. A return is not […]

Greece: Global-Z Clients See Bright Opportunities

Light has indeed been shining on Greece in the news a significant amount in recent months. Not all of the news has been favorable; from rolling labor union strikes to the International Monetary Fund and Eurozone governments providing Greece emergency short- and medium-term loans worth $147 billion so that the country could make debt repayments […]

Always Remember Your Roots

By Stacy Berver   It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around, Agora Inc. Celebrating our 3-year anniversary in April, […]

International Geocoding Append Service Launched

With ever-growing stores of international client and prospect data there are creative business needs to augment and analyze that data that we hear about continually from you, our forward-thinking clients. One such demand has been increasingly to determine a geographic coordinate from another geographic identifier such as a physical address. Global-Z’s R&D team has heard […]

Discount Mail to Canada: Canada Post LCP Changes to be Aware Of

As postal authorities around the world continually enhance their services, incorporating greater efficiencies and effective services for their customers, many changes occur. Canada Post has updated a number of their mail preparation and discount guidelines, so we wanted to be sure highlight a few of the Letter Carrier Presort (LCP) updates here. Sourced from the Canada Post […]

Irene Garder’s Legacy Lives On

  Since the autumn issue of GZ News the Global-Z family gathered with tears, laughter and fond memories in celebration of the life of Irene V. Garder. Irene, deceased Oct. 18, 2008, had been an active supporter of Global-Z International during its early years. The following is her obituary. We wanted to share with you […]

I Will Survive. I Will Diversify!

~By Grace Epperson Chances are good if you’re reading this article, you already understand the value of globalizing your marketing efforts. The benefits are simple but powerful. Whether it’s finding new customers for your products (those that are your homeruns or those that just need a new home) or experiencing higher response rates and less […]

5 Fundamentals for Profitable Email Newsletter Marketing

Global-Z is pleased to introduce Grace Epperson, Managing Director of DM360° Inc., to GZ News subscribers. With over eight years of international marketing strategy, business and project management experience, Grace will be contributing future articles to GZ News. Stay tuned to learn more from Grace’s expertise in online marketing and an integrated multi-channel approach to complement […]