Eircode Global-Z

~by Paul Harris, Marketing Manager

Global-Z International Inc. is proud to announce that it is one of the top global data quality vendors to be approved as a Eircode Provider.

Eircode is Ireland’s newly adopted postcode system. Eircode enables people and businesses to find every address in Ireland, helping to improve all our address hygiene and data quality solutions for Ireland contact data.

According the Eircode website, “Over 35% of addresses in Ireland share their address with at least one other property, making it difficult for those delivering goods and services to accurately identify the location of an address. Eircode has been designed specifically to overcome this problem. Unlike other countries where postcodes define a cluster or group of addresses, a unique Eircode is assigned to each residential and business address. Having an Eircode address, removes the hassle and mistakes out of finding addresses in Ireland.”

“Global-Z International is committed to improving our address solutions suite in Ireland and all around the world,” said Dimitri Garder, CEO of Global-Z International. “As the new Eircode system in Ireland begins to be adopted more widely our address verification results will see better overall accuracy for our clients.”

If you would like to discuss Eircode or our solutions for Ireland data in greater detail please feel free to contact us any time.

 

Privacy ShieldToday, we are proud to announce that Global-Z is one of the top global data quality vendors to certify with the new EU-US Privacy Shield by the U.S. Department of Commerce. Our self-certification was declared official and finalized during the 2016 holiday break on 12/27/2016.

The EU-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and European Commission to provide companies on both sides of the Atlantic with a mechanism to comply with EU data protection requirements when transferring personal data from the European Union to the United States in support of transatlantic commerce.

“Global-Z International is committed to the privacy and security of our clients’ information globally,” said Dimitri Garder, CEO of Global-Z International. “In the new and rapidly changing age of personal data and information protection, Global-Z is committed to meet the challenges to protect all customer and client data.”
For detailed information on the Privacy Shield regulations you can refer to our post here. We also include a post covering Privacy Shield’s most frequently asked questions.

 

 

Canada_flagGlobal-Z would like to remind our clients and contacts who use Canada Post’s National Change of Address (CNCOA) Mover Data services that your annual NCOA Terms of Use agreement may be up for renewal. This can be renewed by contacting Canada Post directly and requesting your ID renewal.

An ID is valid for 12 months and you must re-accept Terms of Use before its expiry to avoid service interruptions. Please continue to ensure that all recipients of CNCOA Mover Data in your organization are aware of and understand the Terms of Use.

If you have any questions or concerns about you CNCOA status, please don’t hesitate to Contact Us.

LockThe US Department of Commerce and European Commission issued press releases this week (Tuesday, Feb 2, 2016) that outline some key changes to the EU-US Safe Harbor; now dubbed the “Privacy Shield.”   This agreement replaces Safe Harbor which was declared invalid October 6, 2015.

Privacy Shield Summary

While the new accord still needs to be reviewed by the Article 29 Working Party and the College of Commissioners, but assuming it remains substantially the same, we can expect the following:

  • More stringent obligations on companies handling Europeans’ personal data and more robust enforcement
  • EU individuals will have access to multiple avenues to resolve concerns, including through alternative dispute resolution at no cost to the individual.
  • The Privacy Shield includes new contractual privacy protections and oversight for data transferred by participating companies to third parties or processed by those companies’ agents to improve accountability and ensure a continuity of protection.
  • Clear safeguards and transparency obligations on U.S. government access.  The US has agreed to an annual joint review with the EU, including with respect to national security access to personal data.

The details currently available are included in press releases issued by the European Commission and the US Department of Commerce; a summary and related links to the releases are here:

Global-Z expects the Commission and FTC will make the entire agreement publicly available soon. After our review of the fully-published agreement, Global-Z will provide you with another update. Importantly, US companies will need to review the new Privacy Shield program carefully before deciding to commit to it.

We will continue to keep you posted. If you have any questions please feel free to contact us.

UPU_Logo~by Paul Harris, Sales and Marketing

Global-Z International’s CEO Dimitri Garder, was recently invited to attend and speak at a new Global Addressing Conference hosted by the Universal Postal Union (UPU) in Berne, Switzerland. The two-day event took place on October 26th & 27th during the UPU Council of Administration session.

The Global Addressing Conference was the first of its kind. The event drew a crowd of more than 160 global addressing industry leaders. Postal operators and regulators, data processing companies, data consultants and private industry project leaders were all in attendance.

The primary focus of the conference was to enhance the understanding the complex issues developing countries face when they don’t have a reliable addressing system. For many years, the UPU has taken the position that addressing is a critical human right, fundamental to provision basic services to all people across the world.

“Developed nations take addressing systems for granted because most all individuals live in an identifiable residence that has an address,” said Garder. “However, underdeveloped countries have huge percentages of their populations that live in slums. These slums were originally intended to be temporary living situations. Unfortunately, they become permanent living situations because of economic and infrastructure issues in these countries.”

For underdeveloped countries with large populations, having no addressing system is a major problem. It’s nearly impossible to find people who have no formal address and sometimes no street names. Some countries have populations who live a nomadic life and move from place to place making the problem even more complex. From a first world perspective, global addressing is important from a commercial context, but for more undeveloped countries, having an addressing system would make the difference to be able to provide basic human services like clean water, electricity and medical relief.

Garder’s presentation focused on why address hygiene is such a critical element in designing and maintaining a reliable addressing system. “The value of an address is directly proportional to the quality of the address. That’s why address hygiene is so important. In order to maximize the value of an address it’s required that the data is regularly cleaned and updated.  A well-managed addressing system can generate significant economic advantages in both the developed and underdeveloped world”, he said.

Representatives from West African nations used examples to demonstrate how no addressing system makes it difficult to fight threats. Citing the recent Ebola crisis, they explained how they couldn’t send first responders to help aid citizens that had no address. It was a major problem.

In contrast to the West Africa discussion, representatives from more developed nations spoke about having 98% of the population in a quality addressing system. Their discussion focused on how to get the remaining 2% in the system, in order to reach 100% of the population.
“When you compare these discussions, the stark contrast is eye opening,” stated Garder. “This conference’s international audience made the event a once in the lifetime experience. For the more underdeveloped countries, the conference raised more questions than it answered.”

Canada_flagBENNINGTON, VT., September 10, 2015 — Global-Z International today announced a (GZ_Can2.0 NCOA) new service to help businesses comply with sweeping revisions to the National Change of Address (NCOA) program, slated to take effect Jan. 1, 2016.

As a leading mail service provider for Canada Post, Global-Z works with clients engaged in large-scale data stores used for marketing and other direct mail activity. Global-Z cross-checks a client’s databases against the millions of entries in the NCOA database, modifying or purging incorrect addresses. Using these NCOA-updated lists, Global-Z clients see faster delivery times, better penetration and lower costs associated with undeliverable mail.

Under the new provisions, a company can no longer receive an NCOA “internal” license for its own use. Canada Post will provide NCOA data only to authorized service bureaus, of which Global-Z is among the largest and best-established. “No one is better equipped to support internal Canada NCOA licensees as they implement and integrate these policy changes,” said Ted Haas, Global-Z Chief Marketing Officer.

Largely in response to privacy concerns, the regulations will also require companies to register for the NCOA program and comply with Terms of Use (“Schedule A”) provisions via an internet portal. The new service from Global-Z will fully manage this online process on behalf of clients, guaranteeing compliance by the Jan. 1st deadline.

“We’ll help get our clients confidently in step with the new regulations and back to their day-to-day business without any hassle or disruption,” said Haas.

 

About Global-Z International

Global-Z International was founded in 1989 as a data quality technology leader, focused on serving the growing need for businesses to improve customer data quality and gain critical insights and intelligence in global markets.   Global-Z has become a market leader in its field, and was one of the first companies to introduce worldwide address verification and correction solutions to the marketplace. Today Global-Z serves some of the largest global enterprises with customized international data cleansing solutions for their marketing, customer relationship management and master data management needs.

Global-Z International, Inc., is headquartered in Bennington, Vermont with offices and operations in the US, Canada and Japan.

For more information, please contact Paul Harris at:

+1.802.445.1011 Ext. 215 Phone

+1.802.445.1016 Fax

pharris [at] globalz [dot] com

www.globalz.com

Ted_HaasGlobal-Z is happy to announce the addition of Ted Haas to our team!

Ted has accepted the role as our Chief Marketing Officer (CMO). Ted is an experienced executive and entrepreneur, most recently serving as the Principal Insight and Innovation Officer for HMR Consulting Practice. His management experience leading marketing/sales and strategic planning for startups; midsize and Fortune 500 telecom and information services companies fits well with Global-Z’s mission for continued growth and success.

Ted enjoys spending his free time traveling with family, and playing golf.

Ted achieved his MBA, with concentrations in Marketing and Finance, from the University of Connecticut.

Please help welcome Ted to the team!

Bennington, VT is where the Garder family started Global-Z 25 years ago and it’s where they plan to keep it. Why? Because Bennington offers us a great place to work, raise our families, and live a fulfilling life.

We hope you enjoy this video about Bennington.

Formal Portrait of Doug Robinson 2010Global-Z is happy to announce the addition of Doug Robinson to our team!

Doug begins his new role as Global-Z’s Chief Information Officer. Doug is a seasoned technology executive, most recently serving as Executive Director of IT with Merck & Co., Inc. His experience with global Fortune 500 companies, as well as entrepreneurial high growth companies, fits well with Global-Z’s mission for continued growth and high performance in our marketplace.

Doug enjoys spending his free time working on his cars and a number of projects around the house, playing a bit of golf or tennis, and spending time with family, friends and his dogs.

Please help welcome Doug to the team!

~by Paul Harris, Sales and Marketing Assistant

Merry Law, Address Data Quality Expert

Global-Z recently had the opportunity to catch-up with our longtime friend Merry Law. Merry is the President of WorldVu LLC, the editor of the Guide to Worldwide Postal-Code and Address Formats and author of Best Practices for International Mailings.

Here are some highlights from our conversation.

Global-Z: Why is it so important to for marketers to have good address quality anyway? 

Merry: Correct addresses are important in two ways: delivery (of course) and perception.

For delivery, a completely incorrect address or one that can’t be understood is not deliverable.   This can mean an invoice, a marketing offer, or a product doesn’t arrive.  Each of those creates different problems and costs before the mailing (printing, packaging, postage) and after the item doesn’t arrive (following up, reshipping products or processing refunds, and so on.)

If the address is decipherable and gets delivered, it can take extra time to get there.  (That can means delayed payments with invoices, slow order streams with marketing offers, or customer complaints with products.)  A poor address also sends a poor message to the recipient about your company.  The company is not professional, is ill-informed, and doesn’t know what they are doing.

 

Global-Z: It’s almost comical to highlight the importance of mail being delivered correctly. Do you think many marketers are ignoring address data quality issues, or do they not have the resources/time to deal with it?

Merry: Yes, isn’t it! I think many marketers and other mailers aren’t aware of all the resources available for verifying and correcting international addresses or don’t know how cost effective those services can be.  Some mailers tell me that the cost of the address hygiene services are often made up for in savings from wasted printing, postage and processing required by undelivered mail.

The same is true of the time element. The amount of time a staff is involved in dealing with returned and undeliverable mail can be greater than the staff time required by the address hygiene process.   And, the old issue of who pays for the hygiene comes up, although we know that the artificial silos between marketing, IT, and other departments on issues like address quality are counter-productive.

There’s sometimes an issue of convincing top management to invest in address hygiene.  Companies like Global-Z help demonstrate how you will benefit from address hygiene.

 

Global-Z: In 2013, you made predictions about the future of marketing. Looking back, which trends do you think will continue this year?

Merry: I think my predictions from last year have held up pretty well, although the growth in international has been a bit slower than I expected.  The restrictiveness of Canada’s legislation on email privacy was a surprise but I don’t think we will see other countries follow this path.  Indeed, the Canadian government is seeing some problems with the strictness of the regulations.

The exploration of big data and integrated, multichannel marketing (by any name) will, I think, be the ones that get the most attention from marketers this year.  The USPS discount offers for qualifying mailings that integrate digital into a mail piece are a wonderful development.  These have now been continued and expanded.  (See here for details.)

 

Global-Z: How would you describe the current state of the direct mail industry?

Merry: While there’s been a tremendous shift  to move away from mail over the last decade, there seems to be a recent move back to direct mail.  Mail works.

Internationally, there are generally fewer legal and practical limitations on sending mail than there are on email marketing.  Mail also reaches everyone, everywhere.  Studies suggest that people spend more time looking at a piece of printed mail than they do looking at an email.  As all marketers know, those seconds matter to the response rate.

 

Global-Z: What’s new at WorldVu? Are you working on any new projects that you are excited about?

Merry:   I have been doing more writing and speaking.  I am speaking more often on best practices for international mailing.  I recently presented a paper on The Value of Addresses, discussing their economic and financial value, at conferences in France and the U.S.  It’s an interesting topic that’s often neglected by both companies and by governments.  Perhaps if addresses were a balance sheet asset, top management would better understand the need to spend on address hygiene and maintenance.