In the following case study, see how Global-Z helped a high-tech mailer improve their address accuracy and lower their mailing costs…
Industry: IT Products
Solution: Address Hygiene
A direct marketer in the high-tech manufacturing industry was experiencing an unusually high volume of undeliverable pieces from their international newsletter mailings, which increased costs significantly and lowered potential response rates.
We cleaned the mailer's lists, and assigned Address Quality Codes to each address. Response rates were analyzed by Address Quality category, and only the best addresses were selected for mailing in future campaigns.
By targeting their best quality addresses, the client was able to reduce undeliverables by 90%, which lowered their total mailing costs by more than 15%, and improved their ROI.