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Consumer Marketing

In the following case study, see how Global-Z helped a Consumer marketer and a B-to-B marketer by cleaning and deduping their lists…

Industry: Retail/Apparel Catalogs

Solution: Merge/Purge


An international catalog marketer was experiencing a high duplicate rate within their house file as well as in their prospecting lists, resulting in lost sales in addition to wasted printing and postage.


We cleaned up the mailer's lists, and removed duplicate names.


Duplicate names — 6% of the total — were removed from the lists, lowering costs for catalog production and postage. In addition, customer satisfaction increased as a result of reducing duplicate mailings.