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Archive for the ‘Address Hygiene’ Category

Global Mailer Predictions for 2017: Costs, Trade Deals & Drones

December 12, 2016

~by Merry Law, President of WorldVu LLC Another year has passed and it’s time to dust off my crystal ball to make my global mailer predictions for 2017. It’s been quite a year for direct marketers and the marketing landscape is changing rapidly in the age of big data.  You can view my previous predictions for 2016 here, if you’d like to see how those turned out.  Now, lets get down to business for the new year! Here’s what I see coming in 2017 Postal reform legislation will be delayed again in the U.S.  It won’t pass Congress before the new Congress…read more »

Bad Data Habits that Impact ROI in 2017

May 24, 2016

~by Katie Favreau, Jennifer Martell & Paul Harris We know good data when we see it, and we also know when it’s not so good. That’s why we decided to give you some insight to some of our top “Bad Data Habits” that we see frequently in global databases. Here are some of the our top bad habits. Trying to store international addresses in a database meant for USA. This habit is common on data capture forms that were designed without consideration for global address systems. All address systems are not the same and when you have a required “state” field…read more »

What You Should Know About South Korea’s New Addressing & Post Code System

January 15, 2016

~by Merry Law, President of WorldVu LLC South Korea, in a project lasting for almost 20 years, has completely replaced its address system in the country.  The new address systems organization and logic changed from old addresses based on land parcels in reference to the locational hierarchical government units, to new addresses based on a building numbers and street names within a locality.     The systematic nature of the addresses, plus the database of all address locations, provides significant advantages over the previous system.  According to the South Korean government, “The new address system will fundamentally make it easy to find…read more »

Global-Z Now Offers US Data Quality Services!

December 21, 2015

With the addition of US data quality services to our industry leading international services Global-Z now offers one of the best ‘Global” solutions in the market. For the last two decades Global-Z has been the market leader in data processing for international data quality. Our depth of application knowledge, advanced multi-byte writing system capabilities and flexible service delivery options gives us the cutting edge to serve our clients better than any other competitor. International contact data quality is at the core of what we do and it’s who we are. For the last few years we have observed a market…read more »

UPU Addressing Conference Tackles Tough Global Issues

November 18, 2015

~by Paul Harris, Sales and Marketing Global-Z International’s CEO Dimitri Garder, was recently invited to attend and speak at a new Global Addressing Conference hosted by the Universal Postal Union (UPU) in Berne, Switzerland. The two-day event took place on October 26th & 27th during the UPU Council of Administration session. The Global Addressing Conference was the first of its kind. The event drew a crowd of more than 160 global addressing industry leaders. Postal operators and regulators, data processing companies, data consultants and private industry project leaders were all in attendance. The primary focus of the conference was to…read more »

Interview with Merry Law: Why Correct Addresses are Important

June 3, 2014

~by Paul Harris, Sales and Marketing Assistant Global-Z recently had the opportunity to catch-up with our longtime friend Merry Law. Merry is the President of WorldVu LLC, the editor of the Guide to Worldwide Postal-Code and Address Formats and author of Best Practices for International Mailings. Here are some highlights from our conversation. Global-Z: Why is it so important to for marketers to have good address quality anyway?  Merry: Correct addresses are important in two ways: delivery (of course) and perception. For delivery, a completely incorrect address or one that can’t be understood is not deliverable.   This can mean an invoice, a marketing…read more »

Global-Z Webinar: 5 Best Practices for International Contact Data Capture

March 4, 2014

Is your business global? Do you use data capture forms on your website? Are they optimized for global contact data? Watch Our Webinar   Watch Global-Z’s first (ever) webinar titled, 5 Best Practices for International Contact Data Capture. Capturing contact data becomes much more difficult to manage on a global scale and we have the experience and expertise to help you become a data capture master! Our presenter, Marty Shaw, has years of experience helping companies with their global contact data. Marty’s valuable knowledge will surely help your organization identify ways that you can manage all your data, accurately, safely and effectively.

Interview with Gary Palmer: “The Chief Alchemist”

July 22, 2013

              ~By Paul Harris, Sales & Marketing Assistant Recently, Global-Z had the unique opportunity to speak with Gary Palmer, Director of Information Alchemy ltd, an independent marketing information consultancy and services provider which helps organizations take control of their data resource and extract from it maximum value through data-driven marketing and customer insight. Gary works in the United Kingdom, and he has twenty years of experience in getting real business value from data resources. He spoke with us about the impact of bad data quality, information management and the future of data-driven business decision making. We hope…read more »