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Archive for the ‘Direct Marketing’ Category

Global Mailer Predictions for 2017: Costs, Trade Deals & Drones

December 12, 2016

~by Merry Law, President of WorldVu LLC Another year has passed and it’s time to dust off my crystal ball to make my global mailer predictions for 2017. It’s been quite a year for direct marketers and the marketing landscape is changing rapidly in the age of big data.  You can view my previous predictions for 2016 here, if you’d like to see how those turned out.  Now, lets get down to business for the new year! Here’s what I see coming in 2017 Postal reform legislation will be delayed again in the U.S.  It won’t pass Congress before the new Congress…read more »

NEMOA 2016: Learning, Sharing & Connecting O’ Plenty!

March 22, 2016

~ by Marty Shaw, Major Account Executive – Global Solutions I’ve been to a lot of conferences over the years. With what appears to be a never ending, and niche-centric list of conferences to choose from, I believe the National Etailing & Mailing Organization of America (NEMOA) has a very good formula. The March 9-11 conference in Boston was well worth the investment in time and resources. With a mission of “Networking and Education for Direct Marketers”, which they achieve through two educational conferences each year (Spring in Boston and now Fall in Greater Chicago), I never fail to come…read more »

My Case for Exhibiting at Trade Shows

October 20, 2015

~ by Marty Shaw, Major Account Executive- Global Solutions The Global-Z team has recently come home from the DMA Boston Conference and Exhibition. While that show is a shadow of its former self as it relates to the number of exhibiting organizations and attendees, I feel that trade shows remain important. Make no mistake, they are relatively costly and organizations must allocate their marketing budget carefully, as much today as ever. As I look back on activity from past conferences it was the DMA San Francisco show in 2010 that cost justifies every DMA show at which we have exhibited…read more »

A Tourist Takes The ‘Red Pill’

January 12, 2015

~by Dave Donlon, Vermont Native and close friend of Global-Z The opposite of living in Vermont during tourist season is living on the Canary Islands (The Canaries). While The Canaries may seem similar to Vermont (isolated and removed from massive urban areas), they are mostly everything Vermont isn’t – surrounded entirely by water and blessed with locals who are undaunted by tourists. You might think Vermonters would be undaunted too but they aren’t. Perhaps that has to do with the fact that Vermonters live near some pretty strong personalities. An incomplete list includes Massachusetts (‘The Spirit of America’), Quebec (‘I…read more »

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2015 Predictions for Global Marketers

December 30, 2014

~ by Merry Law, President of WorldVu LLC All predictions are based on the experiences and the personal and professional environment of the person predicting. For me, this includes international work with addresses and personal data and with postal operators internationally. Any predictions are no more than guesswork on the most probable trends for the next year. Here are mine for 2015. 1. The economic recovery will continue in the U.S. but remain uneven in the rest of the world. In the U.S., the recovery will be uneven between regions and industries. Government revenues will lag and, hence, infrastructure improvements will…read more »

Australia Post Announces PAF Royalty Fee

January 13, 2014

~By Paul Harris, Sales & Marketing Assistant Early in December 2013, Global-Z learned from Australia Post that they were soon to begin charging a royalty fee for use of their postal address file (PAF), which became effective on January 1st, 2014. Global-Z is a long time licensee of Australia Post’s PAF file.  The PAF file helps us provide our clients with the leading address hygiene services for Australian data.  In order to reduce the impact of this change, we will be passing these royalty costs on to our clients without any price markup. These royalties will be in addition to our regular address hygiene…read more »

TFM&A 2014: Learn About Real Time With Real People!

January 13, 2014

It’s that time again! We are getting ready for the 2014 annual Technology for Marketing & Advertising (TFM&A) conference in London. This year’s show will take place at Earls Court and the event will be co-locating with multiple different conferences. This year the Global-Z team can be found in the Global Marketing Alliance (GMA) lounge. The lounge is located on the right side of the exhibit hall near the Direct Marketing Theater and Data & Marketing Theater (view floor plan here). As always, we are looking forward to seeing you at the 2014 conference! Please Contact Us to schedule  a meeting…read more »

GZ News Subscriber Poll: Demand Attribution

October 1, 2013

We want to hear what you think! Please take a moment to tell us how important it is to measure and define  “demand attribution” for your business or organization in the coming year. Our polls allow us to collect aggregated/anonymous results that we will share with our subscribers in follow-up GZ News issues. Also, remember to follow us on all our Global-Z social media accounts (linked at the bottom of this page) to keep updated on the latest GZ News and industry related topics. Take Our Poll Here  

NEMOA Fall Conference Recap: Fun, Friends and Foresight

October 1, 2013

~ by Marty Shaw, Global-Z Director of Sales & Marketing The National Etailing and Mailing Organization of America (NEMOA) fall conference was held in Providence, Rhode Island recently. The event was dubbed DirectXchange, with the tag line “Catch a wave: Recognize rising trends and ride them to success”. Right in line with NEMOA’s mission this year’s fall conference provided a wonderful opportunity to “SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.” I wanted to share just a few highlights from the two days that were packed full and well worth the time…read more »