You are aware of the risks caused by data breaches, and you have done your job by tightening up your security protocols.  How can you be assured that your vendors and partners take data security as seriously as you do? Look behind the words.

Today, Global-Z announces that we have achieved the gold standard in privacy certifications, ISO/IEC 27001:2013. The British Standards Institute, which wrote the global draft standard, performed an in-depth assessment of our practices and verified our compliance with the standard. BSI issued the ISO/IEC 27001:2013 certificate last week and registered it with the International Standards Organization.

With this certification, you can be confident that we have implemented best-in-class security practices and that we are doing everything we can to keep your data safe. These practices include the following:

  • Implemented an information security management system for service development, operations and support.
  • Put controls that in place to protect Personal Data.
  • Implemented an in-depth information security risk management program.

Global-Z always had a strong culture of privacy and security over its 30-year history.  But, the systems to implement it were informal and often implemented as needed.  ISO/IEC 27001 provided the framework that enabled the company to make a fundamental change to a modern managed infrastructure that was implemented from the ground up.  It was a quantum leap forward for the organization and will continue to evolve over time.

The ISO/IEC 27001:2013 certification is an integral part of our ongoing commitment to implement world-class confidentiality and data security practices. In addition to certifying to the ISO/IEC standard, we are compliant with the EU’s General Data Protection Regulation (GDPR), EU-U.S. Privacy Shield, and Swiss-U.S. Privacy Shield.

Merry_Law~by Merry Law, President of WorldVu LLC

Another year has passed and it’s time to dust off my crystal ball to make my global mailer predictions for 2017. It’s been quite a year for direct marketers and the marketing landscape is changing rapidly in the age of big data.  You can view my previous predictions for 2016 here, if you’d like to see how those turned out.  Now, lets get down to business for the new year!

Here’s what I see coming in 2017

  1. Postal reform legislation will be delayed again in the U.S.  It won’t pass Congress before the new Congress takes office in January, requiring a new beginning for the process.  Postal reform won’t be high on the priority list for either the new administration or the new Congress.
  2. The future President will carry out his campaign promise to end or renegotiate various trade deals, causing uncertainty in trade relations with other countries.   This will slow trade between the U.S. and the rest of the world.
  3. The international economy will remain uneven, with little or no further improvement in most sectors and regions.
  4. In the international postal world, costs for mailers will continue to rise.  USPS has not raised international postage but international fees are increasing.  Other postal operators and delivery services will raise their rates, too.
  5. Mail volumes will continue the trend of 2015 and 2016, with a leveling off in letter volumes and an increase in the volume of packages and parcels.  International package and parcel volumes will not increase tremendously, and may level off
  6. The Universal Postal Union’s Integrated Product Plan (IPP), passed at their Congress in 2016, will be difficult for international mailers and their service vendors when postal operators announce how they will implement the new requirements.  (Mail will be classified by contents—documents or goods—rather than by weight.  Small packages, under 2 kilograms or 4.4 pounds, will be in their own new class of mail.)
  7. Undeliverable international mail and its return, or non-return, will become a greater issue for mailers, as more packages and the marketing and transactional documents that accompany them are sent.
  8. Addresses based on discrete global grids (What3Words, GO Code, etc.) will be a subject of much discussion and publicity, but will not be implemented as part of any national addressing plan.  Some changes will, as always, occur to national addressing plans but will be based on current postal addressing models.
  9. Drones will be used for transport to remote areas but not as “last mile” solutions.  Successful trials of drone delivery for pharmaceutical and emergency supplies have taken place in southern Africa and trials elsewhere are also occurring.  These deliveries will become more common, although the “last mile” delivery will continue to be by current methods.
  10. Concerns about hacking and privacy will not slow the move toward more mobile, Internet and cloud-based services and data storage.  Consumers will continue to be concerned but accept the risk, with companies making apologies and providing credit monitoring when large attacks happen.  Privacy legislation in the U.S. will remain minimal.

We’ll see this time next year whether my crystal ball was too cloudy to see clearly.  Have a wonderful holiday season and a happy New Year!

EU-US Privacy Shield~by Paul Harris, Global-Z Marketing Manager

Are you ready for the new Privacy Shield regulations? The new EU-US agreement is bringing some major changes for American businesses that process European customer data. While many more questions are yet to be answered about Privacy Shield’s impact, we collected the top most frequently asked questions to help you better understand the regulations.

 

 

  • What is Privacy Shield?
    • On July, 12th 2016 the European Commission (EC) adopted the new EU-U.S. Privacy Shield (formerly known as EU-US Safe Harbor). The new Privacy Shield framework protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States, as well as bringing legal clarity for businesses relying on transatlantic data transfers.
    • Privacy Shield is a voluntary self-certification to the US Department of Commerce. Once a company publicly commits to Privacy Shield, it is enforceable under US law. It includes multiple avenues of redress to resolve complaints. The agreement is a ‘living commitment’ with annual reviews. Companies who certify with Privacy Shield must select an independent dispute resolution organization that include the following criteria.
      • Panel created by the EU Data Protection Authorities (DPA’s).
      • Accredited organization in EU.
      • Accredited organization in US.
  • What are the principals Privacy Shield is based on?
  • How does it affect my business?
    • From the perspective of U.S. companies, the framework has tightened restrictions on forwarding Europeans’ personal data to other companies. In the technology sector in particular this is going to require a lot more attentiveness on the part of those directly serving Europeans. The companies serving the customers will remain responsible for their personal data, even if the work is outsourced by subcontractors. Companies on the Privacy Shield register will also have to pledge to not collect more personal information that what they need for the purposes of their service.
  • When can we certify with Privacy Shield?
    • Going forward the Privacy Shield framework will be published in the US Federal Register. Once US companies have had an opportunity to review the framework and update their compliance, they will be able to certify with the US Department of Commerce starting August, 1st 2016. Companies should also assess Privacy Shield’s impact on their EU-U.S. data transfer strategy. In particular, there is a limited “grace period” available in that companies who self-certify within two months of Privacy Shield’s effective date will be given a nine month transitional period to address relationships with third parties.
  • Will it cost me to certify?
    • The total cost estimates are still unknown but costs will depend on your business size and a fee charged by your independent dispute resolution organization.
  • Does the recently announced “Brexit” (British exit from the EU) impact the new framework?
    • No, Brexit will have no immediate impact on Privacy Shield. The exit is expected to take at least two years minimum to fully occur and if changes happen within that timeframe, we will be sure to let you know.
  • Should I seek legal counsel?
    • Privacy Shield will be complex; we strongly recommend consulting legal counsel with international privacy law expertise.  If you would like to discuss Privacy Shield in greater detail and/or the specific impact on your company feel free to contact us any time.

For more information regarding the Privacy Shield framework please see the US International Trade Administration’s press release. Also, the US Department of Commerce has issued a “Fact Sheet” overview of the EU-US Privacy Shield Framework it can be viewed here.

EU-US Privacy Shield(Note: This article is an update on our first article about Privacy Shield posted in the February  2016 edition of GZ News.)

~by Paul Harris, Marketing Director

On July, 12th 2016 the European Commission (EC) adopted the new EU-U.S. Privacy Shield. The new Privacy Shield framework protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States, as well as bringing legal clarity for businesses relying on transatlantic data transfers.

Global-Z CEO and Co-Founder Dimitri Garder said: “In the upcoming weeks and months we will update our clients and partners regarding how the new Privacy Shield framework will impact our global data processing solutions.”

According the press release issued by the European Commission, EU-U.S. Privacy Shield is based on the following principles:

  • Strong obligations on companies handling data. The U.S. Department of Commerce will conduct regular updates and reviews of participating companies, to ensure they follow the rules they submitted themselves to. If companies do not comply with them, they face sanctions and removal from the list. The tightening of conditions for the onward transfers of data to third parties will guarantee the same level of protection in case of a transfer from a Privacy Shield company.
  • Clear safeguards and transparency obligations on U.S. government access. The US has given the EU assurance that the access of public authorities for law enforcement and national security is subject to clear limitations, safeguards and oversight mechanisms. Everyone in the EU will, also for the first time, benefit from redress mechanisms in this area. The U.S. has ruled out indiscriminate mass surveillance on personal data transferred to the US under the EU-U.S. Privacy Shield arrangement. The Office of the Director of National Intelligence further clarified that bulk collection of data could only be used under specific preconditions and needs to be as targeted and focused as possible. It details the safeguards in place for the use of data under such exceptional circumstances. The U.S. Secretary of State has established a redress possibility in the area of national intelligence for Europeans through an Ombudsperson mechanism within the Department of State.
  • Effective protection of individual rights: Any EU citizen who considers that their data has been misused under the Privacy Shield scheme will benefit from several accessible and affordable dispute resolution mechanisms. Ideally, the complaint will be resolved by the company itself; or free of charge Alternative Dispute resolution (ADR) solutions will be offered. Individuals can also go to their national Data Protection Authorities, who will work with the Federal Trade Commission to ensure that complaints by EU citizens are investigated and resolved. If a case is not resolved by any of the other means, as a last resort there will be an arbitration mechanism. Redress possibility in the area of national security for EU citizens’ will be handled by an Ombudsperson independent from the US intelligence services.
  • Annual joint review mechanism: the mechanism will monitor the functioning of the Privacy Shield, including the commitments and assurance as regards access to data for law enforcement and national security purposes. The European Commission and the U.S. Department of Commerce will conduct the review and associate national intelligence experts from the U.S. and European Data Protection Authorities. The Commission will draw on all other sources of information available and will issue a public report to the European Parliament and the Council.

Next steps: Privacy Shield framework will be published in the US Federal Register. The U.S. Department of Commerce will start operating the Privacy Shield. Once US companies have had an opportunity to review the framework and update their compliance, companies will be able to certify with the Commerce Department starting August 1st. Companies should assess Privacy Shield’s impact on their EU-U.S. data transfer strategy. In particular, there is a limited “grace period” available in that companies that self-certify within two months of Privacy Shield’s effective date will be given a nine month transitional period to address relationships with third parties.

Please see the US International Trade Administration’s press release for additional information.

Bad_Habits~by Katie Favreau, Jennifer Martell & Paul Harris

We know good data when we see it, and we also know when it’s not so good. That’s why we decided to give you some insight to some of our top “Bad Data Habits” that we see frequently in global databases. Here are some of the our top bad habits.

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  • Trying to store international addresses in a database meant for USA.

This habit is common on data capture forms that were designed without consideration for global address systems. All address systems are not the same and when you have a required “state” field in a country that doesn’t have any states, you’re bound to end up with a some data problems. Do your homework and know your market. If the database you’re creating will reach a global customer, you should consider how the data will be entered and stored.

See the example below of a good global data capture form.Global Data Capture Form

  • Proper fielding when data entering is essential.

The best example here is not requiring a “country” field. If a contact has only a street address and name without an identified country, that makes the address not correctable. Our earth has many people and without some essential data points, it’s like finding a needle in a really big haystack.

  • Excel corrupting data.

Excel is without a doubt a powerful tool. However, sometimes it’s not your friend. Simple commas can corrupt your data fields if you’re not careful. We’ve seen excel do some funky things in the past and we recommend you are very careful when storing data in excel. The more data you have, the more chances you have for excel to corrupt it.

See the video below for an example of how excel can corrupt your data with its autocorrection rules.

  • Placing contact names and business names in the same field.

This is a no-no that needs to be nipped in the bud fast. These data points should always be in separate fields. Here is an example, First Name: Paul, Last Name: Harris, Company Name: Global-Z International. You shouldn’t have “Paul Harris Global-Z International” all in one field.

  • Searching for a Niche Group - Magnifying GlassNot checking for dupes when new data is entered.

Duplicate data becomes unmanageable fast. A quick check before a new record is entered in a database will prevent much anger and confusion in the long run. Nothing slows you down like doing a look-up on the name “John Smith” only to find you have 13 different “John Smith” records and all of them have conflicting information populated in the fields.

Recieve A Free Data Assessment

 

Global GenderBENNINGTON, VT.,  April 20th, 2015 — Global-Z International recently launched a new Global Name Standardization Solution that services all countries in the world. The new service is a best-in-class solution that provides valuable information to clients who care greatly about the user experience and want to get the gender references right. Global Name Standardization will identify, with a high rate of accuracy, the gender of all records in large global datasets.

The driving use case for this new solution is to clean up messy name data in order to improve data record matching rates.  Another service benefit is to improve the presentation of name information for CRM and direct marketing content.

Many improvements have been made to the Global Name Standardization solution that makes it the most competitive service in the global market. Some of the major improvements include:

  • Updated global name reference data;
  • Improved statistical data on usage of names of given gender;
  • Language-specific gender usages;
  • Usage from census information and additional sources of name data.

“We are advancing the global capabilities to a level of sophistication that some domestic solutions have had for awhile,” said Dimitri Garder, Global-Z’s CEO. “This is part of an ongoing evolution of our customer contact data solutions,” Garder added.

The Global Name solution also includes some unique features that have some exciting and potentially powerful use-cases. These features include:

  • Unisex name identification. This can be used when you have names in the data that tend to be male in one language, but female in another. The name “Jean” is a classic example. “Jean” is a female name in the English language but in French culture, it’s a male name.
  • Alternate name spelling conversions to common names. An example for this use case is the nick-name “Will” can be swapped for the given name of “William.”
  • First and last name swap ability. This feature can swap first and last names if they are reversed based on a statistically assessment of likelihood. Example: “Smith, John” we will changed for “John, Smith.”
  • Name Culture of Origin Identification. The feature can determine statistical likelihood of a names culture of origin.

“We are excited to add this new name solution to complement our suite of growing services,” said Garder.

About Global-Z International

Global-Z International was founded in 1989 focused on improving customer data quality and intelligence in global markets. Today Global-Z serves some of the largest global enterprises with customized international data quality solutions for their marketing, customer relationship and master data management needs.

Global-Z International, Inc., is headquartered in Bennington, Vermont with offices and operations in the US, Canada and Japan.

For more information, please contact Paul Harris at:

+1.802.445.1011 Ext. 215

Phone +1.802.445.1016 Fax

pharris [at] globalz [dot] com

www.globalz.com

 

EU-US Privacy Shield(Note: This article is an update on our first article about Privacy Shield posted in the February  2016 edition of GZ News.)

~By Ted Haas, Global-Z Chief Marketing Officer (CMO)

On February 2nd, 2016 the US Department of Commerce and European Commission issued a press release that outlined some key changes to the EU-US Safe Harbor; now dubbed the “Privacy Shield.”   This agreement replaces Safe Harbor, which was declared invalid on October 6th, 2015.

Here are some of the key updates since this major decision has been announced.

 

EU-US_Safe_Habor_Dates

 

Overview: What is Privacy Shield?

  • It is a robust framework under which personal data of EU individuals will be protected when it is transferred to the US.
  • It replaces Safe Harbor –declared invalid by EU Court October 6th, 2015.
  • It is a voluntary self-certification to the US Dept. of Commerce.
  • Once a company publically commits to Privacy Shield, it is enforceable under US law.
  • It includes multiple avenues of redress to resolve complaints.
  • Privacy Shield companies must select an independent dispute resolution organization.
    • Panel created by the EU Data Protection Authorities (DPA’s).
    • Accredited organization in EU.
    • Accredited organization in US.
  • There are special provisions for HR personal information.
  • It is a ‘living commitment’ with annual review.
  • Privacy Shield will be effective with final approval of European Commission (est. June 2016).

 

7 Principles and 16 Supplemental Principles define the core provisions of the Privacy Shield framework.

Main Principles:

  1. Notice
  2. Choice
  3. Accountability for Onward Transfer
  4. Security
  5. Data Integrity and Purpose Limitations
  6. Access
  7. Recourse, Enforcement and Liability

 

16 Supplemental Principles:

  1. Sensitive Data
  2. Journalistic exceptions
  3. Secondary Liability
  4. Performing Due Diligence and Conducting Audits
  5. Role of the Data Protection Authorities
  6. Self – Certification
  7. Verification
  8. Access
  9. Human Resource Data
  10. Obligatory Contracts for Onward Transfers
  11. Dispute Resolution and Enforcement
  12. Choice-Timing of Opt Out
  13. Travel Information
  14. Pharmaceutical and Medical Products
  15. Public Record and Publicly Available Information
  16. Access Requests by Public Authorities

If you would like to discuss Privacy Shield in greater detail and/or the specific impact on your company feel free to contact us any time.

The US Department of Commerce has issued a “Fact Sheet” overview of the EU-US Privacy Shield Framework it can be found here.

Privacy Shield will be complex; we strongly recommend consulting legal counsel with international privacy law expertise.

Global Data Quality~by Paul Harris, Sales & Marketing

In the data driven world of global business, it’s never been more important for business to have a single-accurate-view of their customers. In order to sell effectively, your global data quality should be precise. Good data will provide an understanding of your customer’s needs, concerns and challenges.  We call this single accurate view of your customer the “golden master record.”

The path to achieving a golden master record database is often not an easy one to pursue. Over and over again, we work with clients that have many challenges with their global database. Many organizations have millions of records stored in disparate databases, managed by separate silos of their business who don’t coordinate well (or at all) with each other. On top of this problem, the data is quickly becoming dirtier and dirtier. Can we provide a statistic for erosion of quality? SiriusDecisions estimates that B2B contacts become obsolete because of people changing jobs and companies at a rate of 2-3% per month, creating a constant stream of inaccurate contact data .

Customer data changes rapidly as names, addresses, phone numbers and other essential contact information changes. In a blink of an eye, data is inaccurate, unreliable and the client feels stuck at square one, with nowhere to go.

Are you currently pursuing (or thinking about pursuing) a project to consolidate and create a functional golden master record database for your global business? Here’s our three top reasons why global database(s) projects will be a major pain in the ass as you begin your journey towards getting the golden records you need to help your business succeed.

 

  1. No Global Experts on the Team

Global Data is…well… global! Different languages, customs, alphanumeric characters, currencies and traditions will quickly invade your database causing a major mess. Chances are your organization does not have a person on staff who understands all the technical and cultural idiosyncrasies that are needed to begin building a quality database. Often times, data quality (DQ) projects fail right at the beginning because it’s so difficult to know where to even begin! Without a global data expert on your team, your team will be put in a situation where the blind is leading the blind. Trust us- you’ll walk straight into a concrete wall.

 

  1. Marketing vs IT vs. Sales vs C-Suite Department- Who owns the Database?

Who’s responsible for your global database? Should the IT department own it? After all, they are the ones who implement, troubleshoot and manage your customer relationship management (CRM) system? Does the marketing and sales team own the database? They are the ones on the front lines working with the data updating, importing and exporting it every day. Or do the CEO’s own the database. These folks use it to drive major decision making for the business and (obviously) they are in charge! It should be no surprise here that the answer is EVERYONE has equal stake in data ownership.

Often times, the problem is that different departments don’t play nice. The IT team wants the CRM database to be used exactly how they set it up. The sales folks want the database to be easily imported, exported and updated and the CEO’s just want the whole damn thing to work so they can focus on making more $$$.

In order to begin a global data quality project all departments and stakeholders must be at the table.

 

  1. No Quality at the Source

As the old saying goes, garbage in-garbage out. Most data quality (DQ) issues begin at point of capture. That is, where is your data coming from? Who’s inputting it and is this data collected in a smart, safe system that helps you provide value to your customer? Quality at the source has been used very successfully by a wide variety of manufacturing operations striving to improve quality throughout business processes. Moving quality assessment and improvement processes to the front end of any business process is an excellent way to gain substantial improvements in quality. By assessing and improving data quality before the data is captured and stored in a database, marketers can ensure that they are benefiting from the highest quality data possible. Quality at the source is no easy task when you collect  contact data from a global scale.

 

Does this sound like you? Are you struggling to manage all your global data and make sense of it all? We would love to hear about your golden master record successes and failures. Maybe we can help you or direct you to some resources who can help.

 

 

LockThe US Department of Commerce and European Commission issued press releases this week (Tuesday, Feb 2, 2016) that outline some key changes to the EU-US Safe Harbor; now dubbed the “Privacy Shield.”   This agreement replaces Safe Harbor which was declared invalid October 6, 2015.

Privacy Shield Summary

While the new accord still needs to be reviewed by the Article 29 Working Party and the College of Commissioners, but assuming it remains substantially the same, we can expect the following:

  • More stringent obligations on companies handling Europeans’ personal data and more robust enforcement
  • EU individuals will have access to multiple avenues to resolve concerns, including through alternative dispute resolution at no cost to the individual.
  • The Privacy Shield includes new contractual privacy protections and oversight for data transferred by participating companies to third parties or processed by those companies’ agents to improve accountability and ensure a continuity of protection.
  • Clear safeguards and transparency obligations on U.S. government access.  The US has agreed to an annual joint review with the EU, including with respect to national security access to personal data.

The details currently available are included in press releases issued by the European Commission and the US Department of Commerce; a summary and related links to the releases are here:

Global-Z expects the Commission and FTC will make the entire agreement publicly available soon. After our review of the fully-published agreement, Global-Z will provide you with another update. Importantly, US companies will need to review the new Privacy Shield program carefully before deciding to commit to it.

We will continue to keep you posted. If you have any questions please feel free to contact us.

South_Korea_Flag

~by Merry Law, President of WorldVu LLC

South Korea, in a project lasting for almost 20 years, has completely replaced its address system in the country.  The new address systems organization and logic changed from old addresses based on land parcels in reference to the locational hierarchical government units, to new addresses based on a building numbers and street names within a locality.

 

Learn More About the Challenges of East Asian Writing Systems 

The systematic nature of the addresses, plus the database of all address locations, provides significant advantages over the previous system.  According to the South Korean government, “The new address system will fundamentally make it easy to find a road, expedite the distribution and reduce the expenses.  This new system will also make it possible to effectively cope with disaster situations such as fire, first aid and urgent rescues. It also helps us create a more intelligent system when responding to crimes.  In addition, it will energize IT-related industries, such as mobile navigation, ITS, LBS, telemetrics and the like.”

The new database of addresses allows for quick identification of locations that will be made available at a low cost for businesses.  Ideally, will let private sector companies take advantage of the information in the database for address hygiene, delivery services, and any other permitted marketing uses.  All in all, the new system will help South Korea further advance its business opportunities and position in the global world economy.

History of South Korea’s Addressing System

South_Korea_Address3South Korea’s land-lot addresses were introduced under Japanese rule in the early 1900’s.  As expansion and urbanization occurred, the land-lot address system became more difficult to keep up-to-date.  The task of maintaining location information using the land-lot system had become increasingly costly and was not completely reliable, according to the South Korean government.  Korea Post plans to completely phase out these old addresses.  The old addresses are no longer used in governmental applications.  However, delivery of incoming international mail to the old-style addresses still continues at this time.

South_Korea_Address2Plans to change the outdated addressing system started in 1996. When authorizing legislation passed in 1997, the project has moved forward in a series of methodical stages.  With 230 self-governing bodies (various levels of governmental administrative units), the project required complex coordination between governmental authorities.  The road posts, doorplates, real estate registers, resident registrations, building registers, other official documents and signs needed to be changed to reflect the new addresses.  The final stage of establishing the new addresses was completed in 2015 with the introduction of new postal codes.

illustration

Addresses Prior to the New System

The previous land-lot addressing system, similar to that used in Japan, designated each parcel of land by reference to the hierarchical governmental units where it was located.  Addresses had two or more of these administrative units in addition to the local delivery information, such as street and building information.  A province (-do), city (-si) or municipality (-gun) was further subdivided in –gu, -dong, -myeon, -ri and –ga.  (In transliterated names, the suffix following the hyphen indicated the unit type.)  

The specific units required depended on the location, with differences in the units used in major cities, smaller towns and rural areas.  An address might include the following designations, all of which were used in the South Korean land-lot system, in addition to more specific information identifying the recipient and the premises.

  • Oechi-ri Worya-myeon Hampyeong-gun Jeollanam-do
  • Worya-myeon Hampyeong-gun Jeollanam-do
  • Juseong-dong Sangdang-gu, Cheongju-si Chungcheongbuk-do
  • Daerang-dong Jecheon-si Chungcheongbuk-do
  • Doma-dong Seo-gu Daejeon
  • Gangyeong-ri Okpo-myeon Dalseong-gun Daegu

 

An example of a typical land-lot address in Seoul, South Korea might be:

South Korea Address Seoul

Map of Seoul, South Korea. Detail from the World Map.

Map of Seoul, South Korea. Detail from the World Map.

The New System of Addresses

Today, the new addressing system takes a more practical and logical approach. Existing roads have been given names that reflect the local history and character, in consultation with local residents and Office of Street Administration.  Building numbers were assigned sequentially with odd numbers on one side of each street and even numbers on the other.  As local governments pave new roadways, they will be responsible for assigning street names and building numbers.  They will also be responsible for updating, “in real time”, the database of addresses maintained by the Ministry of Public Administrator & Safety.

The new street addresses eliminate some of the administrative units that were used in the land-lot addresses, simplifying the address structure.  The addresses are composed of the building number, street name, district, city or province, and postal code.

The following examples from Korea Post show the correct format for addresses written in the western alphabet.

South Korea Address Western Element

The format differs in Korean-language addresses, shown below.  Underlining in these examples is to indicate elements and is not used in addresses.

South Korea_Native Language

New Postal Code Numbering Formats
The 5 digit postal code breaks down like this:

  • The first 2 digits correspond to the largest administrative units: either the province or the metropolitan city.
  • The 3rd digit corresponds with the smaller sized city in the province, or the district-level area within the large city.
  • The last 2 digits are a serial number that corresponds to a specific area within the local district.

Here are two examples of the new codes:

  • 03139 corresponds to: Seoul Metropolitan City, Jongro District, Supyo 22nd Road, #17
  • 26412 corresponds to: Gangwon Province, Wonju City, Namsan Road, #203

The new addressing system also includes new “intel.” Numbers in the system indicate the distance between buildings. This can be calculated by taking the difference in address numbers between two buildings, multiplied by 10 meters, equals the distance between the two buildings. For example:

(Building 1 – Building 11) X 10 Meters = 110 meters from each other.

 

City aerial view of Busan, South Korea

City aerial view of Busan, South Korea

Adoption of the New Addresses by Residents

The South Korean people have little resistance to the new addressing system. Residents are adapting quickly and they are providing and receiving new addresses as the system expands.  The extensive planning, consultation with local governments and residents, and the time between initiation and final implementation all contributed to success of the new system.

Some observers in South Korea have noted minor objections to the elimination of the dong or other neighborhood identifier, which is no longer used in the new system.  Since there is considerable connection to the neighborhoods, the new addresses may still be given with the neighborhood indicator.  This is not a fatal problem and will disappear as residents become more familiar with and confident with the system.

Conclusion 

South Korea’s new addressing system opens doors for much better governance, communications and business related opportunities. Do you do business in South Korea? Have you considered what opportunities are in the market? If you have any questions about how and why this will impact global business, please reach out to us. Global-Z can help.