You are aware of the risks caused by data breaches, and you have done your job by tightening up your security protocols.  How can you be assured that your vendors and partners take data security as seriously as you do? Look behind the words.

Today, Global-Z announces that we have achieved the gold standard in privacy certifications, ISO/IEC 27001:2013. The British Standards Institute, which wrote the global draft standard, performed an in-depth assessment of our practices and verified our compliance with the standard. BSI issued the ISO/IEC 27001:2013 certificate last week and registered it with the International Standards Organization.

With this certification, you can be confident that we have implemented best-in-class security practices and that we are doing everything we can to keep your data safe. These practices include the following:

  • Implemented an information security management system for service development, operations and support.
  • Put controls that in place to protect Personal Data.
  • Implemented an in-depth information security risk management program.

Global-Z always had a strong culture of privacy and security over its 30-year history.  But, the systems to implement it were informal and often implemented as needed.  ISO/IEC 27001 provided the framework that enabled the company to make a fundamental change to a modern managed infrastructure that was implemented from the ground up.  It was a quantum leap forward for the organization and will continue to evolve over time.

The ISO/IEC 27001:2013 certification is an integral part of our ongoing commitment to implement world-class confidentiality and data security practices. In addition to certifying to the ISO/IEC standard, we are compliant with the EU’s General Data Protection Regulation (GDPR), EU-U.S. Privacy Shield, and Swiss-U.S. Privacy Shield.

As it prepares for its next phase of expansion, data quality vendor Global-Z International announces the appointment of Roger Matus to the newly created position of Vice President, Global Marketing.  In this role, Matus will be tasked with growing the awareness of Global-Z world-wide and will oversee all aspects of brand communications, product marketing, new product strategy, and demand generation.

“As we enter the next phase to grow in the multi-billion dollar data quality marketplace, Global-Z continues to attract the top talent in the industry”, said Dimitri Garder founder and CEO.

Matus joined Global-Z from artificial intelligence company Neurala, where as Vice President of Products and Markets, he led the roll-out of the company’s products to Fortune 50 companies and a global audience. He was also Executive Vice President of Nellymoser, an innovator in print-to-mobile technology for the publishing industry, and Vice President of Marketing for Dragon Systems, the leader in speech recognition software.  He has an MBA from the University of Chicago, an MS in Engineering from Boston University, and a BA from Syracuse University.

“We are extremely excited to have such a seasoned executive as Roger Matus joining our team,” said Ted Haas, Chief Marketing Officer of Global-Z.  “Roger brings to Global-Z not only strong global marketing expertise but also a strong track record in expanding markets for technology companies.”

“As large companies increasingly rely upon their in-house databases to make predictions, and for enterprise customer communications, I believe that the market for Global-Z’s data quality services will expand dramatically.  Global-Z’s ability to customize data hygiene services at scale for complex environments will make the company a critical partner in the customer’s growth.  I am thrilled to be a part of it,” Matus said.

During his free time, Matus likes to take advantage of everything the Berkshires has to offer, including yoga, hiking, concerts, and theater.

ABOUT GLOBAL-Z INTERNATIONAL

Global-Z International is focused on improving customer data quality and intelligence in global markets. Today Global-Z serves some of the largest global enterprises with customized international data quality solutions for their marketing, CRM migration and master data management needs. Global-Z International, Inc., was founded in 1989 and is headquartered in Bennington, Vermont with offices and operations in the US, Canada and Japan.

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Privacy ShieldToday, we are proud to announce that Global-Z is one of the top global data quality vendors to certify with the new EU-US Privacy Shield by the U.S. Department of Commerce. Our self-certification was declared official and finalized during the 2016 holiday break on 12/27/2016.

The EU-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and European Commission to provide companies on both sides of the Atlantic with a mechanism to comply with EU data protection requirements when transferring personal data from the European Union to the United States in support of transatlantic commerce.

“Global-Z International is committed to the privacy and security of our clients’ information globally,” said Dimitri Garder, CEO of Global-Z International. “In the new and rapidly changing age of personal data and information protection, Global-Z is committed to meet the challenges to protect all customer and client data.”
For detailed information on the Privacy Shield regulations you can refer to our post here. We also include a post covering Privacy Shield’s most frequently asked questions.

 

Merry_Law~by Merry Law, President of WorldVu LLC

Another year has passed and it’s time to dust off my crystal ball to make my global mailer predictions for 2017. It’s been quite a year for direct marketers and the marketing landscape is changing rapidly in the age of big data.  You can view my previous predictions for 2016 here, if you’d like to see how those turned out.  Now, lets get down to business for the new year!

Here’s what I see coming in 2017

  1. Postal reform legislation will be delayed again in the U.S.  It won’t pass Congress before the new Congress takes office in January, requiring a new beginning for the process.  Postal reform won’t be high on the priority list for either the new administration or the new Congress.
  2. The future President will carry out his campaign promise to end or renegotiate various trade deals, causing uncertainty in trade relations with other countries.   This will slow trade between the U.S. and the rest of the world.
  3. The international economy will remain uneven, with little or no further improvement in most sectors and regions.
  4. In the international postal world, costs for mailers will continue to rise.  USPS has not raised international postage but international fees are increasing.  Other postal operators and delivery services will raise their rates, too.
  5. Mail volumes will continue the trend of 2015 and 2016, with a leveling off in letter volumes and an increase in the volume of packages and parcels.  International package and parcel volumes will not increase tremendously, and may level off
  6. The Universal Postal Union’s Integrated Product Plan (IPP), passed at their Congress in 2016, will be difficult for international mailers and their service vendors when postal operators announce how they will implement the new requirements.  (Mail will be classified by contents—documents or goods—rather than by weight.  Small packages, under 2 kilograms or 4.4 pounds, will be in their own new class of mail.)
  7. Undeliverable international mail and its return, or non-return, will become a greater issue for mailers, as more packages and the marketing and transactional documents that accompany them are sent.
  8. Addresses based on discrete global grids (What3Words, GO Code, etc.) will be a subject of much discussion and publicity, but will not be implemented as part of any national addressing plan.  Some changes will, as always, occur to national addressing plans but will be based on current postal addressing models.
  9. Drones will be used for transport to remote areas but not as “last mile” solutions.  Successful trials of drone delivery for pharmaceutical and emergency supplies have taken place in southern Africa and trials elsewhere are also occurring.  These deliveries will become more common, although the “last mile” delivery will continue to be by current methods.
  10. Concerns about hacking and privacy will not slow the move toward more mobile, Internet and cloud-based services and data storage.  Consumers will continue to be concerned but accept the risk, with companies making apologies and providing credit monitoring when large attacks happen.  Privacy legislation in the U.S. will remain minimal.

We’ll see this time next year whether my crystal ball was too cloudy to see clearly.  Have a wonderful holiday season and a happy New Year!

 

Canada_flagGlobal-Z would like to remind our clients and contacts who use Canada Post’s National Change of Address (CNCOA) Mover Data services that your annual NCOA Terms of Use agreement may be up for renewal. This can be renewed by contacting Canada Post directly and requesting your ID renewal.

An ID is valid for 12 months and you must re-accept Terms of Use before its expiry to avoid service interruptions. Please continue to ensure that all recipients of CNCOA Mover Data in your organization are aware of and understand the Terms of Use.

For more information on the changes made to Canada Post’s CNOCA services you can read our past blog post here. You can also visit the Canada Post website here.

If you have any questions or concerns about you CNCOA status, please don’t hesitate to Contact Us.

2016_GlobalZ_Luau~by Jennifer Martell & Katie Favreau, Global-Z Co-Morale Officers

Step One: Convince the company management that the Luau should be made a permanent annual event.  This is accomplished by informing the management that the Luau has been made into a permanent annual event.

Step Two: Obtain funding for said Luau to make it the best GZ Luau ever.  This can be done by gathering quotes for various things such as park admissions, food, drinks, assorted supplies, and items for GZ Swag Bags.  The quotes and estimated final costs are then presented in a tropical themed PowerPoint presentation that plays the “Hawaii Five-O” theme in the background throughout the slideshow.

Step Three: Order stuff.  Spend two weeks haggling with a vendor over proofs for the GZ logo hats we want and then fire them and go with another vendor with no hassle at all.  Assemble Swag Bags that contain new awesome leis, new awesome cups emblazoned with the GZ logo and filled with tasty treats, and a new awesome hassle-free baseball cap tastefully embroidered with the GZ logo and amazingly delivered on-time.  Carefully arrange all this amazing swag in a cute craft paper bag freshly stamped with a brand-new hassle-free GZ Logo rubber stamp.

Step Four: Send GZ’ers on ahead to the park to begin cooking and set-up while everyone remaining at work eagerly awaits noon.  Also have the advance team snag the best location and a bunch of picnic tables.

Step Five: Close down GZ North for the afternoon and head to the Lake.  Breeze by the Park admissions kiosk by mentioning that you’re “on the list.”  Set up your lawn chairs and wait for the beer cooler with baited breath.

Step Six: Sample all of the awesome food lovingly prepared especially for us.  Participate in and/or heckle the various lawn/party games that spontaneously spring up throughout the afternoon.  Dine and imbibe, swim in the lake, laugh and enjoy the best weather possible.  Bask in the company of friends and family.

Step Seven: Clean up before you leave because you were not brought up in a barn (most likely.)

EU-US Privacy Shield~by Paul Harris, Global-Z Marketing Manager

Are you ready for the new Privacy Shield regulations? The new EU-US agreement is bringing some major changes for American businesses that process European customer data. While many more questions are yet to be answered about Privacy Shield’s impact, we collected the top most frequently asked questions to help you better understand the regulations.

 

 

  • What is Privacy Shield?
    • On July, 12th 2016 the European Commission (EC) adopted the new EU-U.S. Privacy Shield (formerly known as EU-US Safe Harbor). The new Privacy Shield framework protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States, as well as bringing legal clarity for businesses relying on transatlantic data transfers.
    • Privacy Shield is a voluntary self-certification to the US Department of Commerce. Once a company publicly commits to Privacy Shield, it is enforceable under US law. It includes multiple avenues of redress to resolve complaints. The agreement is a ‘living commitment’ with annual reviews. Companies who certify with Privacy Shield must select an independent dispute resolution organization that include the following criteria.
      • Panel created by the EU Data Protection Authorities (DPA’s).
      • Accredited organization in EU.
      • Accredited organization in US.
  • What are the principals Privacy Shield is based on?
  • How does it affect my business?
    • From the perspective of U.S. companies, the framework has tightened restrictions on forwarding Europeans’ personal data to other companies. In the technology sector in particular this is going to require a lot more attentiveness on the part of those directly serving Europeans. The companies serving the customers will remain responsible for their personal data, even if the work is outsourced by subcontractors. Companies on the Privacy Shield register will also have to pledge to not collect more personal information that what they need for the purposes of their service.
  • When can we certify with Privacy Shield?
    • Going forward the Privacy Shield framework will be published in the US Federal Register. Once US companies have had an opportunity to review the framework and update their compliance, they will be able to certify with the US Department of Commerce starting August, 1st 2016. Companies should also assess Privacy Shield’s impact on their EU-U.S. data transfer strategy. In particular, there is a limited “grace period” available in that companies who self-certify within two months of Privacy Shield’s effective date will be given a nine month transitional period to address relationships with third parties.
  • Will it cost me to certify?
    • The total cost estimates are still unknown but costs will depend on your business size and a fee charged by your independent dispute resolution organization.
  • Does the recently announced “Brexit” (British exit from the EU) impact the new framework?
    • No, Brexit will have no immediate impact on Privacy Shield. The exit is expected to take at least two years minimum to fully occur and if changes happen within that timeframe, we will be sure to let you know.
  • Should I seek legal counsel?
    • Privacy Shield will be complex; we strongly recommend consulting legal counsel with international privacy law expertise.  If you would like to discuss Privacy Shield in greater detail and/or the specific impact on your company feel free to contact us any time.

For more information regarding the Privacy Shield framework please see the US International Trade Administration’s press release. Also, the US Department of Commerce has issued a “Fact Sheet” overview of the EU-US Privacy Shield Framework it can be viewed here.

EU-US Privacy Shield(Note: This article is an update on our first article about Privacy Shield posted in the February  2016 edition of GZ News.)

~by Paul Harris, Marketing Director

On July, 12th 2016 the European Commission (EC) adopted the new EU-U.S. Privacy Shield. The new Privacy Shield framework protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States, as well as bringing legal clarity for businesses relying on transatlantic data transfers.

Global-Z CEO and Co-Founder Dimitri Garder said: “In the upcoming weeks and months we will update our clients and partners regarding how the new Privacy Shield framework will impact our global data processing solutions.”

According the press release issued by the European Commission, EU-U.S. Privacy Shield is based on the following principles:

  • Strong obligations on companies handling data. The U.S. Department of Commerce will conduct regular updates and reviews of participating companies, to ensure they follow the rules they submitted themselves to. If companies do not comply with them, they face sanctions and removal from the list. The tightening of conditions for the onward transfers of data to third parties will guarantee the same level of protection in case of a transfer from a Privacy Shield company.
  • Clear safeguards and transparency obligations on U.S. government access. The US has given the EU assurance that the access of public authorities for law enforcement and national security is subject to clear limitations, safeguards and oversight mechanisms. Everyone in the EU will, also for the first time, benefit from redress mechanisms in this area. The U.S. has ruled out indiscriminate mass surveillance on personal data transferred to the US under the EU-U.S. Privacy Shield arrangement. The Office of the Director of National Intelligence further clarified that bulk collection of data could only be used under specific preconditions and needs to be as targeted and focused as possible. It details the safeguards in place for the use of data under such exceptional circumstances. The U.S. Secretary of State has established a redress possibility in the area of national intelligence for Europeans through an Ombudsperson mechanism within the Department of State.
  • Effective protection of individual rights: Any EU citizen who considers that their data has been misused under the Privacy Shield scheme will benefit from several accessible and affordable dispute resolution mechanisms. Ideally, the complaint will be resolved by the company itself; or free of charge Alternative Dispute resolution (ADR) solutions will be offered. Individuals can also go to their national Data Protection Authorities, who will work with the Federal Trade Commission to ensure that complaints by EU citizens are investigated and resolved. If a case is not resolved by any of the other means, as a last resort there will be an arbitration mechanism. Redress possibility in the area of national security for EU citizens’ will be handled by an Ombudsperson independent from the US intelligence services.
  • Annual joint review mechanism: the mechanism will monitor the functioning of the Privacy Shield, including the commitments and assurance as regards access to data for law enforcement and national security purposes. The European Commission and the U.S. Department of Commerce will conduct the review and associate national intelligence experts from the U.S. and European Data Protection Authorities. The Commission will draw on all other sources of information available and will issue a public report to the European Parliament and the Council.

Next steps: Privacy Shield framework will be published in the US Federal Register. The U.S. Department of Commerce will start operating the Privacy Shield. Once US companies have had an opportunity to review the framework and update their compliance, companies will be able to certify with the Commerce Department starting August 1st. Companies should assess Privacy Shield’s impact on their EU-U.S. data transfer strategy. In particular, there is a limited “grace period” available in that companies that self-certify within two months of Privacy Shield’s effective date will be given a nine month transitional period to address relationships with third parties.

Please see the US International Trade Administration’s press release for additional information.

Bad_Habits~by Katie Favreau, Jennifer Martell & Paul Harris

We know good data when we see it, and we also know when it’s not so good. That’s why we decided to give you some insight to some of our top “Bad Data Habits” that we see frequently in global databases. Here are some of the our top bad habits.

Recieve A Free Data Assessment

  • Trying to store international addresses in a database meant for USA.

This habit is common on data capture forms that were designed without consideration for global address systems. All address systems are not the same and when you have a required “state” field in a country that doesn’t have any states, you’re bound to end up with a some data problems. Do your homework and know your market. If the database you’re creating will reach a global customer, you should consider how the data will be entered and stored.

See the example below of a good global data capture form.Global Data Capture Form

  • Proper fielding when data entering is essential.

The best example here is not requiring a “country” field. If a contact has only a street address and name without an identified country, that makes the address not correctable. Our earth has many people and without some essential data points, it’s like finding a needle in a really big haystack.

  • Excel corrupting data.

Excel is without a doubt a powerful tool. However, sometimes it’s not your friend. Simple commas can corrupt your data fields if you’re not careful. We’ve seen excel do some funky things in the past and we recommend you are very careful when storing data in excel. The more data you have, the more chances you have for excel to corrupt it.

See the video below for an example of how excel can corrupt your data with its autocorrection rules.

  • Placing contact names and business names in the same field.

This is a no-no that needs to be nipped in the bud fast. These data points should always be in separate fields. Here is an example, First Name: Paul, Last Name: Harris, Company Name: Global-Z International. You shouldn’t have “Paul Harris Global-Z International” all in one field.

  • Searching for a Niche Group - Magnifying GlassNot checking for dupes when new data is entered.

Duplicate data becomes unmanageable fast. A quick check before a new record is entered in a database will prevent much anger and confusion in the long run. Nothing slows you down like doing a look-up on the name “John Smith” only to find you have 13 different “John Smith” records and all of them have conflicting information populated in the fields.

Recieve A Free Data Assessment

 

Global GenderBENNINGTON, VT.,  April 20th, 2015 — Global-Z International recently launched a new Global Name Standardization Solution that services all countries in the world. The new service is a best-in-class solution that provides valuable information to clients who care greatly about the user experience and want to get the gender references right. Global Name Standardization will identify, with a high rate of accuracy, the gender of all records in large global datasets.

The driving use case for this new solution is to clean up messy name data in order to improve data record matching rates.  Another service benefit is to improve the presentation of name information for CRM and direct marketing content.

Many improvements have been made to the Global Name Standardization solution that makes it the most competitive service in the global market. Some of the major improvements include:

  • Updated global name reference data;
  • Improved statistical data on usage of names of given gender;
  • Language-specific gender usages;
  • Usage from census information and additional sources of name data.

“We are advancing the global capabilities to a level of sophistication that some domestic solutions have had for awhile,” said Dimitri Garder, Global-Z’s CEO. “This is part of an ongoing evolution of our customer contact data solutions,” Garder added.

The Global Name solution also includes some unique features that have some exciting and potentially powerful use-cases. These features include:

  • Unisex name identification. This can be used when you have names in the data that tend to be male in one language, but female in another. The name “Jean” is a classic example. “Jean” is a female name in the English language but in French culture, it’s a male name.
  • Alternate name spelling conversions to common names. An example for this use case is the nick-name “Will” can be swapped for the given name of “William.”
  • First and last name swap ability. This feature can swap first and last names if they are reversed based on a statistically assessment of likelihood. Example: “Smith, John” we will changed for “John, Smith.”
  • Name Culture of Origin Identification. The feature can determine statistical likelihood of a names culture of origin.

“We are excited to add this new name solution to complement our suite of growing services,” said Garder.

About Global-Z International

Global-Z International was founded in 1989 focused on improving customer data quality and intelligence in global markets. Today Global-Z serves some of the largest global enterprises with customized international data quality solutions for their marketing, customer relationship and master data management needs.

Global-Z International, Inc., is headquartered in Bennington, Vermont with offices and operations in the US, Canada and Japan.

For more information, please contact Paul Harris at:

+1.802.445.1011 Ext. 215

Phone +1.802.445.1016 Fax

pharris [at] globalz [dot] com

www.globalz.com