1. Data Gathering
The first step in the process of resolving a person’s identity is to gather all of the person’s data. Taking an inventory to determine where data is stored often involves many parts of an organization to identify potential source files.
Examples of places where data may be found are the following:
- Marketing: Website forms, email lists, trade show leads, etc.
- Accounting: Billing, receiving, credit reports, etc.
- Shipping / fulfillment records
- Sales: CRM systems, contact lists, etc.
2. Data Parsing
Once the data is collected, the best practice is to parse information into its component attributes. Examples of attributes used for addresses are as follows: Unit/Apartment/Flat, Premises, Number, Street, City, District, Town, Postal Code, and Country.
The selection of attributes ought to be defined with international markets in mind. Conventions for addresses and phone numbers vary considerably by market. Consistent attributes make it possible to compare records and to display them properly.