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The Global-Z Master Data Quality audit combines the automated software tuned to the specific client situation with analysis by subject matter experts with decades of experience in analyzing international contact attributes.
The experts are assisted by statistical processes that highlight potential issues, such as terms in any language that appeared with unexpected frequency. Among the issues identified by the MDQ process in addition to what was found by software alone are the following:
- 43%did not have data in the country field, which would have made them invalid. Fortunately, many of countries could be derived from validated addresses and phone numbers by the subject matter experts familiar with the local markets.
- 38%had unusable terms or phrases, including terms such as “Needs New Address.” Many terms were not in English, but could be identified as unusable using a statistical analysis that applies in any language.