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For this particular customer, the critical issues were to better model their customer needs and to improve their quality brand image. Without Global-Z Master Data Quality, 609,000 of their 11.5-million customers would not have received the quality interaction this company demands or they would have had no interaction at all.
For other companies, the quality improvement over the automated process can be broken down into both cost savings (from data not used because it was found to be invalid) and additional revenue from found customers (invalid customer data that became usable).
Cost savings are in the form of direct costs, such as the cost of not sending a mailing as well as sales team time and effort spent on trying to reach people who are unreachable. As an example, if a mailing cost $1.50 to produce and ship, not sending the 460,000 units would yield an immediate savings of nearly $700,000. This savings would be compounded by removing “false positive” results from future mailings.