5.3% of the records were repaired by Global-Z after the automated cleansing process.
For this particular customer, the critical issues were to better model their customer needs and to improve their quality brand image. Without Global-Z Master Data Quality, 609,000 of their 11.5-million customers would not have received the quality interaction this company demands or they would have had no interaction at all.
For other companies, the quality improvement over the automated process can be broken down into both cost savings (from data not used because it was found to be invalid) and additional revenue from found customers (invalid customer data that became usable).
The larger impact is lifetime revenue value from the 149,500 recovered customers that the software-only solution marked as invalid. If just 20% of these customers spend an average of $200 per year, the lost revenue due to these false negatives would be nearly $6-million in the first year with additional revenue in future years.
To learn more about this analysis, the Global-Z Master Data Quality process, or how it could be applied in your situation, please click on the Contact Global-Z button below.
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