Services
If your data is wrong,
how can you treat your customers right?
Customer data is the fuel that drives the modern revenue growth engine and the key to building stronger customer relationships – except when the data is wrong.
- Around 6% of annual revenue is lost through poor quality data, according to research by Royal Mail.
- Using a data quality tool is “the easiest 5% ROI lift you might ever achieve,” according to the Canadian Marketing Association.
Meticulous Record Matching
Build the Golden Record that brings together the correct information about your customers from multiple databases for Master Data Management, Single Customer View, and CRM migration projects. Or, merge/purge records on a single file.
Precision Address Verification and Correction
Global-Z uses the most complete and accurate address data available to parse, standardize, verify, cleanse and format address data. Real-time and batch processing are available. Coverage for 99.5% of the world’s population.
Personal Name Cleansing
Flags fake and vulgar names. Standardizes common names to customer specifications. Identifies phrases like “Do Not Mail” in multiple languages.
Phone Number Cleansing
Formats phone number based on the local requirements. Remove illegal characters. Identifies or inserts country code and local area code. Validates against reference database. Verifies syntax (e.g., know that in Australia “26621” numbers must have exactly nine digits and that numbers in Germany may not start with “5188”).
Email Cleansing
Check the email format for compliance with internet standards (RFC 2822). Searches Domain Name System (DNS) to confirm that the domain exists. Corrects common domain errors.
Geocoding
Provides precise latitude and longitude data down to the rooftop level.
