You are investing in a Customer 360, Single Customer View, or Master Data Management project. Good idea. That is the best way to create truly remarkable customer experiences and garner exceptional customer insights.
However, those experiences and insights are only good if you accurately know your customer. Customer data accuracy, a combination of data quality and data integration, is what we do.
Why does this matter?
85% of luxury sales come from customers already registered in your brand database. And simply put, you won’t treat your customer right, if your data about her is wrong. (source)