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Posts Tagged ‘address data quality’

Interview with Merry Law: Why Correct Addresses are Important

June 3, 2014

~by Paul Harris, Sales and Marketing Assistant Global-Z recently had the opportunity to catch-up with our longtime friend Merry Law. Merry is the President of WorldVu LLC, the editor of the Guide to Worldwide Postal-Code and Address Formats and author of Best Practices for International Mailings. Here are some highlights from our conversation. Global-Z: Why is it so important to for marketers to have good address quality anyway?  Merry: Correct addresses are important in two ways: delivery (of course) and perception. For delivery, a completely incorrect address or one that can’t be understood is not deliverable.   This can mean an invoice, a marketing…read more »