Wonder and Delight
Starts By Knowing Your Customer
Wonder and Delight
Starts By
Knowing Your Customer.
Trust Your CRM
Have high confidence that your customer’s information is entered correctly and validated, so that you can trust what is in your CRM or CDP.
Break Down Data Silos
Integrate online and brick-and-mortar, multiple geographies, and your lines of business with a common system of reference.
Delight Across Borders
Create customer experiences that recognize and delight your cross-border luxury shoppers at every touchpoint and in every location.
Nearly half of the CRM records
contained at least one error.
How do I fix bad data in my CRM?
It is difficult to build a great customer experience when your CRM data contains so many errors.
Global-Z studied more 10-million CRM records from a leading retail brand and discovered that 45% of the customer records contained invalid information. For example,
- 38% had terms such as “Need New Address” in the CRM’s address field.
- 12% had duplicate information in multiple CRM fields.
- 5.5% had identical values in the given name and surname fields.
Fortunately, these problems with the customer data can be solved.
How Do I Break Down Data Silos?
Every luxury brand that we have worked with has a data silo problem that prevents them from creating a complete and accurate 360 customer view. These data silo problems include:
- On-line versus in-store systems
- Regional or country systems
- Line of business systems
The challenge is to integrate the data, without giving up the advantages of local control of the data. Fortunately, there are ways to achieve this.
How do I create consistent cross border experiences?
Cross-border luxury shoppers, both online and via travel to other countries, expect you to recognize them and to receive personalized service at every touchpoint. You also want greater customer insights because cross-border shopping already accounts for about one-third of all luxury good purchases.
The challenge is a customer may identify herself differently at home than abroad. For example, she may use her Chinese name in China and a Westernized name abroad. Building a CRM or CDP that gives you a 360 customer view requires deep international expertise and experience.
Where can you get expert help?
Leading global brands trust Global-Z’s expertise to help them have confidence in their data for a complete and actionable customer views.
- 30 years of international customer data experience
- Subject matter experts who each have a minimum of 10 years of international data quality experience
- 24/7 mission critical support
- Secure and Reliable: ISO/IEC 27001:2013 Certified for Information Security Management Systems. GDPR Compliant, EU-US Privacy Shield, Swiss-US Privacy Shield, ITIL – IT Service Management
