Cross-border luxury shoppers, both online and via travel to other countries, expect you to recognize them and to receive personalized service at every touchpoint. You also want greater customer insights because cross-border shopping already accounts for about one-third of all luxury good purchases.
The challenge is a customer may identify herself differently at home than abroad. For example, she may use her Chinese name in China and a Westernized name abroad. Building a CRM or CDP that gives you a 360 customer view requires deep international expertise and experience.