Luxury and premium brand customers love cross-border shopping both in person and via e-commerce. A recent Forrester study reveals that 82% of shoppers in 17 countries purchase from a merchant outside of their home country. There are many reasons:
- Availability of merchandise before it arrives in the home country
- Lower cost
- Little risk of buying fakes from a well-known brand
For brands, it is difficult to get a worldwide view of their best customers. But, with a little work, it is possible to integrate data and handle multiple languages, customes, and regulations.